“视觉传达设计”从字面上来说,就是可以通过视觉作为一种媒介来进行信息的传达,它的目的就在于实现人与人之间思想上的交流和沟通。虽然视觉传达给人感觉是时代性的名词,但是这种活动和行为在古代就有,并且人类一直都在寻找这样的方式,就像文字的产生,它能够把信息保存得更加久远,把很多历史事件和重要的生产活动都记录下来。值得一提的是,现在所运用的印刷术给视觉传达带来了一场重要的 “Visual Communication Design ” Literally speaking, you can use the visual as a medium for information transmission, its purpose is to achieve the ideological communication and communication between people. Although visual communication gives the impression that it is a contemporary term, such activities and behaviors have existed in ancient times and mankind has been searching for such a way as writing, it can save the information more far, a lot of Historical events and important production activities are recorded. It is worth mentioning that the typography now used has brought a significant impact on visual communication