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车市遇冷,汽车销量增势放缓,引来车企官降频频;一项项汽车新政出台,引导着车市新的发展方向,2015年,汽车市场风起云涌。1“官降”潮起2015年上海车展前夕,上海大众正式宣布对旗下全系车型提供零利率信贷的优惠,同时全系车型均有降价。自此,官降潮拉开了序幕。长安福特、北京现代、一汽-大众等汽车品牌紧跟其后,相继由官方通过不同方式降价,上汽通用也不甘示弱,40款车型官降大手笔加入大军。还有东风雪铁龙、广汽丰田……而上汽乘用车则打响了自主品牌官降的第一枪,随后长城、北汽绅宝、江淮等自主品牌也相继加入。
When the auto market is cold, the sales growth of automobiles slows down, which leads to the frequent decrease of car prices. A new car tax administration has introduced a new direction for automobile market development. In 2015, the auto market surged. On the eve of Shanghai Auto Show in 2015, Shanghai Volkswagen officially announced the preferential treatment of zero-interest-rate credit for all its models, and all the models have price cuts. Since then, official tide has kicked off. Changan Ford, Beijing Hyundai, FAW-Volkswagen and other auto brands followed, followed by the official by different means of price cuts, SAIC-GM also to be outdone, 40 models official to join the army. There Dongfeng Citroen, Guangzhou Automobile Toyota ... ... and SAIC passenger car was fired off the first shot of its own brand Crown, then the Great Wall, Beiqi Shenbao, JAC and other independent brands have also joined.