【摘 要】
：
In this paper,we have estimated television audiences’ viewing behaviors,employing static and dynamic panel data models.Given our estimates,we find that factors
【机 构】
：
center of science and education,China Central Television,School of Economics and Management,Communic
论文部分内容阅读
In this paper,we have estimated television audiences’ viewing behaviors,employing static and dynamic panel data models.Given our estimates,we find that factors influencing television ratings of a program include time of shows,program types,and the program’s costs.But the time of shows play the most important role.And previous ratings also affect current ratings.In the short run,previous ratings have positive impact on current ratings.However,in the long run have negative impact.
In this paper, we have estimated television audiences’ viewing behaviors, employing static and dynamic panel data models. Giving our estimates, we find that factors influencing television ratings of a program include time of shows, program types, and the program’s costs.But the time of shows play the most important role. And previous ratings also affect current ratings. the short run, previous ratings have positive impact on current ratings.However, in the long run have negative impact.
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