村田智明主张为行为去匹配设计,这页就是他说的“行为设计”。对村田先生的采访开始于他的一个提问:人和一碗米饭之间如何建立联系?答案是一双筷子。那么,人和一盘炒饭之间呢?一个勺子。和一盘意大利面之间呢?是一把叉子。看似普通到极限的一组问答,却带给我们一个思考:什么样的产品才会给我们的生活以满意的状态?是的,它一定是为特定的 Murata advocate for action to match the design, this page is what he said “behavioral design ”. Interview with Mr. Murata begins with one of his questions: How does one make contact with a bowl of rice? The answer is a pair of chopsticks. Well, between a man and a plate of fried rice? A spoon. And a plate of pasta? Between is a fork. A set of quiz seemingly ordinary to the limit, but give us a thought: what kind of product will give our life in a satisfactory state? Yes, it must be for a specific