企业销售产品时 ,首先考虑的是如何说服外部消费者购买你的产品 ,其实 ,另一个市场———企业内部员工也同样重要。然而在实际的营销活动中 ,我们往往忽视了内部员工这一至关重要的因素。内部营销为何如此重要呢 ?因为内部营销是一种有助于员工对所售产品和服务产生强烈情感联 When companies sell their products, the first thing to think about is how to persuade outside consumers to buy your products. In fact, another market, an in-house employee, is just as important. However, in actual marketing activities, we often neglect the vital factor of internal staff. Why is internal marketing so important? Because internal marketing is a way to help employees sell products and services that have a strong emotional connection