内部营销是指市场营销人员对企业员工进行的一系列营销的总称。内部营销把员工作为内部顾客来看待,把企业的工作作为企业的内部“产品”,力图用内部“产品”来满足内部“顾客”的需要,并通过内部“顾客”的良好表现实现组织的目标。 一、内、外部营销的相互作用 企业的内部营销与外部营销的协调配合,可使顾客最终获得满意,从而实现企业的目标 企业内部营销是成功的外部营销的前提。内部营销影响着员工的态度和行为,员工态度、行为体现在 Internal marketing is the general term for a series of marketing marketers to employees. Internal marketing treats employees as internal customers, using the company's work as an internal “product” of an enterprise, trying to satisfy the needs of internal “customers” with internal “products,” and achieving the organization's goals through the good performance of internal “customers.” . First, the interaction of internal and external marketing Coordination and coordination of internal marketing and external marketing, customers can ultimately be satisfied in order to achieve business goals Internal marketing is the premise of successful external marketing. Internal marketing affects the attitude and behavior of employees, staff attitude, behavior is reflected in