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二甲醚行业是现代煤化工、天然气化工发展中的一个新兴产业,起步较晚,市场发育还不成熟,健全的市场机制没有形成,应用中的标准、技术规范和法律法规在逐步完善中,企业的营销策略还在探索,尤其是二甲醚产品的价格制定成为业内人士非常关注的技术问题。一个现代化的二甲醚生产企业,面对激烈的市场竞争必须要有一个科学的定价策略。笔者通过理论学习和工作实践,从生产企业定价的主要依据到定价方法进行了详细的论述,重点对价格调整做了多角度、全方位的探索。
DME industry is an emerging industry in the development of modern coal chemical industry and natural gas chemical industry. With a late start, immature market development and sound market mechanism, the application of standards, technical specifications and laws and regulations are gradually being improved. Enterprise marketing strategy is still explored, in particular, DME product pricing has become a very concerned person in the industry technical issues. A modern dimethyl ether production enterprises, in the face of fierce market competition must have a scientific pricing strategy. Through theoretical study and work practice, the author discusses in detail the main basis of pricing of manufacturing enterprises and the pricing method, and makes a multi-angle and omni-directional exploration on price adjustment.