日前,笔者耳闻搜狐总裁张朝阳,在一次新闻发布会上被一不知趣记者问起下一季度的财务计划完成情况时,顾左右而言它,说最近广告位俏卖,皆是“PPA”惹的祸(国家药监局禁售含“PPA”成分的感冒药)。上网定睛一看,果然有大发现:各大网站“PPA”字眼在显著位置挤眉弄眼,传统企业的危机公关,开始大肆作网络文章。 危机公关,对大多数企业的公关从业人员来说,不得不承认是最为挠头的事情。其实又何止是公关经理 Recently, I heard Zhang Soyang, president of Sohu, at a press conference was an unknown reporter asked about the completion of the next quarter's financial plan, Gu about it, saying that the recent advertising are selling, all “PPA” provoke (State Food and Drug Administration banned the “PPA” component of the cold medicine). Finding out the Internet, it really was found: the major site “PPA” wyoming in a prominent position, the crisis of the traditional business PR, began indispensable for online articles. Crisis PR, to most corporate public relations practitioners, have to admit that is the most scratching thing. In fact, what is more than public relations manager