As successful business owners know,you only get one chance to make a positivefirst impression with a customer.In fact,arecent study from the Technical AssistanceResearch Program found that 91 percentof customers who have a bad first encounterwith a business never return.While that firstimpression in the offline world may come As successful business owners know, you only get one chance to make a positive first impression with a customer.In fact, arecent study from the Technical Assistance Research Program found that 91 percentof customers who have a bad first encounter with a business never return. Whilst that firstimpression in the offline world may come