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“不能留住用户、新增用户,或者用户对我们减少了亲密程度,这是企业最大的风险。”Facebook招股说明书中风险因素的第一项,这几乎适用于市场环境下的任何企业。国际上,电力营销几乎都是由该国极个别大型企业控制,而且受到政府的严格监管,中国主要是国家电网公司和中国南方电网公司。这种自然垄断的格局,决定了供电企业不会存在留住客户或者新增客户的问题。但是,这种自然垄断的格局,长此以往却容易使得供电企业与客户间的关系被逐渐淡化,客户对企业减少了亲密程度,客户对供电服务的投入热情被慢慢地蚕食。
“Being unable to retain users, adding new users, or reducing the proximity of users to us is the biggest risk for the business.” "The first risk factor in the Facebook prospectus applies to almost any business in a market environment . Internationally, power marketing is controlled almost exclusively by very large, large-scale enterprises in the country and is tightly regulated by the government, with China being mainly State Grid Corporation and China Southern Power Grid Corporation. This pattern of natural monopoly determines that there will be no problem for power supply enterprises to retain or add new customers. However, this pattern of natural monopolies tends to weaken the relationship between the power supply enterprises and their customers over the long run, reduce the intimacy of the customers to the enterprises, and gradually erode the enthusiasm of customers in the supply of electricity services.