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学术界认为,在品牌的统分上有四种可供选择的策略:1、个别品牌。个别品牌是指企业各种不同的产品分别使用不同的品牌。其好处主要是:(1)企业的整个声誉不致受其某种商品声誉的影响。例如,如果某企业和某种产品失败了。不致给这家企业的脸上抹黑;(2)某企业原来一向生产某种高档产品,后来推出较低的产品,如果这
Academia believes there are four strategies to choose from among brands: 1. Individual brands. Individual brand refers to the different types of products used by different brands. The main benefits are: (1) The overall reputation of a business is not affected by the reputation of a particular good. For example, if a business and a product failed. Will not discredit the face of this business; (2) an enterprise has always been to produce a high-end products, and later introduced a lower product, if this