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梁洪文主任记者。毕业于中国社会科学院研究生院国际贸易专业。中国管理科学研究院研究员。现任大众报业集团副总经理,齐鲁晚报、生活日报总经理,大众报业集团广告有限公司董事长。1998年被国家新闻出版署、中国报业协会评为全国报业先进经营管理工作者,1998年被中央文明办和国家工商局评为全国公益广告先进个人。著有《商界十雄起家之道》、《现代经济简明辞典》、《国际投资学》等,发表过《广告的灵魂,创意的原点》、《“标王现象”之我见》、《广告承诺虚实谈》、《五次改革,五次浪潮》等论文。
Liang Hongwen, director of the reporter. Graduated from the Graduate School of Chinese Academy of Social Sciences majoring in international trade. China Academy of Management Research Fellow. The current deputy general manager of Public Press Group, Qilu Evening News, Life Daily, general manager, Public Press Group Advertising Co., Ltd. chairman. In 1998 by the State Press and Publication Administration, China Press Association as the national newspaper advanced management staff, in 1998 by the Central Civilization Office and the State Administration for Industry and Commerce as the national public service ads advanced individuals. He has published “The Origin of Advertising, Origin of Originality”, “The Phenomenon of Standard King” and “My Opinion” in his book “A Brief History of the Business Ten Burson”, “Concise Dictionary of Modern Economy”, “International Investment Studies” “Advertising promises reality”, “five reforms, five waves” and other essays.