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医疗机构违反本办法规定发布医疗广告,县级以上地方卫生行政部门、中医药管理部门应责令其限期改正,给予警告;情节严重的,核发《医疗机构执业许可证》的卫生行政部门、中医药管理部门可以责令其停业整顿、吊销有关诊疗科目,直至吊销《医疗机构执业许可证》。未取得《医疗机构执业许可证》发布医疗广告的,按非法行医处罚。
Where a medical institution issues medical advertisements in violation of the provisions of these Procedures, local health administrative departments and Chinese medicine administrative departments at or above the county level shall order them to make corrections within a prescribed period of time and give them a warning; if the circumstances are serious, the health administrative department or the Chinese medicine Management department may order it to suspend business for rectification, revocation of the relevant subjects, until the revocation of “medical practitioners license.” If the medical advertisement has not been issued by the “Medical Institution Licensing Certificate”, it shall be punished illegally according to law.