“书中自有黄金屋”,这曾经是古代多少文人墨客的人生信条。而今,这一点在现代人身上依旧清晰可见。近年来在社会的各个角落流行经久不息的专升本、考研、出国热,主持人歌星企业家盲流的出书热,无不透出一股热劲儿。广告人以其天才的思维、超人的智慧,更有不凡的表现。不信您去看看广告人的书籍何其多,又何其广!广告人读书的时间何其精,又何其少!先随意窥探一下广告人的书经。不管是专业的广告人士还是和广告擦肩的匆匆过客,无不在不经意间用大手笔发表一下对广告的‘真知灼见’。其内容从广告的 “The book’s own house of gold”, which was once the number of ancient literati life creed. Now, this is still clearly visible in modern people. In recent years, in all corners of the society, the popular booklets, postgraduate entrance exams, expatriates’ hot spots, and starring singer-songwriter blind press releases all over the world. Advertisers with its genius thinking, superhuman wisdom, more extraordinary performance. Do not believe you go to see how many books advertisers, how vast! Advertisers how much time to study, how little! First free to spy on the advertising book. Whether it is a professional advertisers or passers-by and advertisers hurried passers-by, all are inadvertently generous with advertisements ’insights.’ Its content from advertising