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营销者说现在的消费者使用媒体的习惯是多元化、碎片化,很多时候是处于在同一个地点却是多个屏幕的环境中,各个屏幕与消费者形成联合互动将是未来多屏营销的突破口。2013年,数字营销发展很快,尤其是移动数字营销。2014年1月,移动、联通、电信都已启动4G,可以预见,2014年移动数字营销的空间非常大。移动端的技术发展,给多屏整合营销也带来了新的机会。互动通的业务涉及品牌、精准、移动、视频、DSP等六个板块,它们之间没有轻重之分,2013年,为了提供给广告主一个优良的数据营销方式,互动通已经着手将这六块串联起来。不同的屏幕,由于其大小不同,消费者的使用习惯也不尽相同,加上其涉及的营销技术的差异化等问题,都会影响到广
Marketers say consumers nowadays use the media in a diversified and fragmented fashion. In many cases, they are in the same location but with multiple screens. The interaction between screens and consumers will be the future of multi-screen marketing Breakthrough. In 2013, digital marketing developed rapidly, especially in mobile digital marketing. In January 2014, 4G has been launched in China Mobile, China Unicom and China Telecom. It is foreseeable that there will be huge room for mobile digital marketing in 2014. Mobile terminal technology development, multi-screen integrated marketing has also brought new opportunities. Interactive business involving brand, precision, mobile, video, DSP and other six sections, there is no distinction between them, in 2013, in order to provide advertisers an excellent way of data marketing, interactive communication has started these six In series. Different screens, due to their different sizes, consumer habits are not the same, coupled with the marketing technology involved in its differentiation and other issues, will affect the wide