创造力可以转化为新产品、新业务与新技术——只要对之管理得当。如若管理失当,也会造或时间与金钱的浪费。许多技术领导试图鼓励职工的创造,结果确适得其反。只有理解了创造力,弄懂了创造过程的机理,澄清了关于创造力的错误观点,并能正确对待创造型职工,才能做到管理有方。许多领导投有应用(有时甚至误用了)行为科学家关于创造力与创造环境的研究成果,致使其管理失当,效果不佳。 Creativity can be translated into new products, new businesses, and new technologies—as long as they are managed properly. If mismanagement is done, it will also create waste of time and money. Many technical leaders try to encourage the creation of workers. The results are indeed counter-productive. Only by understanding the creativity, understand the mechanism of the creative process, clarify the wrong view of creativity, and treat creative workers correctly, can we manage well. Many leaders have applied (sometimes even misused) behavioral scientists’ research findings on creativity and creative environment, resulting in mismanagement and poor results.