近年来,少数民族地区的旅游发展迎来了新的契机,民族建筑、民族风情与民族特色产品吸引了游客络绎不绝前来,特别是少数民族文化产业,更是得到了诸多关注,民族地区的歌舞、节日、习俗等都是当地民族独一无二的瑰宝,但在今日社会,即使是酒香也怕巷子深,因此创新民族地区的文化旅游策略十分重要。目前,大部分民族地区还存在着旅游资源利用率低、吸引力不强、知名度低等问题,更有部分民族地区没有重视适度开发,导致过度消费旅游资源、民族文化 In recent years, tourism development in ethnic minority areas ushered in a new turning point. Ethnic buildings, ethnic customs and products with ethnic characteristics have attracted an endless stream of tourists. In particular, ethnic minority cultural industries have received much attention. Ethnic areas Songs and dances, festivals and customs are all unique treasures of the local people. However, in today’s society, even if the wine is also afraid of the alley, it is very important to innovate the cultural tourism strategy in the minority areas. At present, most ethnic regions still face the problems of low utilization rate of tourism resources, weak attraction and low visibility, and even some ethnic regions have not paid due attention to appropriate development, leading to excessive consumption of tourism resources and national culture