面对网络化的个人主义者,企业唯一的出路是:通过营造社区、发放比特来出售原子。网络化的个人主义网络是由三个关键成分构成的,它们自古以来就以这样或那样的形式存在着,然而却在最近的几十年产生了巨大的变化。第一个出现的网络元素是紧密联系。紧密联系由我们与周边的人的强联系构成。紧密联系对于我们的情感幸福而言是必不可少的;但仅有紧密联系却是远远不够的。一个违背本能的现实情形是,如果我们过度地依赖紧密联系,甚至具有某种危险性。那些完全或主要依赖于紧密联系的人往往是孤立的,他们不了解很多有价 In the face of networked individualists, the only way for businesses to sell is by creating communities and distributing bits to sell their atoms. The networked, individualistic network consists of three key components that have existed in one form or another since ancient times, but have undergone tremendous changes in recent decades. The first network element that appears is the one that is closely linked. Close contact is made up of the strong ties we have with the people around us. Close ties are essential to our emotional well-being; but being close is not enough. One counterintuitive reality is that even if we rely too much on close ties, we are even at risk. Those who are totally or mainly dependent on close contacts are often isolated and do not know much about the value