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传统风格包装的设计,不仅是单纯地运用传统形式,更重要的是为了体现中华民族博大的精神面貌与自立于民族之林的优秀文化,同时也能很好地适应我国广大消费者所继承下来的中国千百年以来的美学思想与审美意识。民族化风格与国际风格的相融需要正确处理国际化和民族化的关系,正确处理守旧和求新的关系,不能将设计创意点停留在单纯的视学形态上,而是要深入到民族文化的精髓中去。
The design of the traditional style of packaging is not only the traditional form of use, more importantly, in order to reflect the broad spiritual outlook of the Chinese nation and the excellent culture of self-reliance in the national forest, but also well adapted to the majority of consumers in China inherited Aesthetic Consciousness and Aesthetic Consciousness of China Since the Thousands of Years. The blending of national style and international style needs to correctly handle the relationship between internationalization and nationalization, correctly handle the relationship between keeping old and seeking new ideas, and can not stay in the pure visual mode of design and creative point, but should go deep into the national culture The essence of going.