2002年中国内地4岁及以上的电视观众规模已达到11.67亿人,电视观众人均每天收视时间为179分钟,比上一年下降5分钟,是最近3年来最低的一年。电视观众收视行为特征与往年基本相同:女性观众人均每天收视时间要略多于男性观众,北方观众收看电视的时间要多于南方观众,随着年龄增长, In 2002, the number of television viewers aged 4 and above in mainland China reached 1.167 billion. The per-view time for television viewers was 179 minutes per day, a decrease of 5 minutes from the previous year, the lowest level in the past three years. TV audiences viewing behavior characteristics are basically the same as in previous years: the per capita per day for female viewers is slightly longer than that for male viewers, while the north viewers watch television more than the South viewers. As they grow older,