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保险业是一个风险集中、矛盾集中的新兴行业,且兼具广泛的民生特点,兼具这些特点于一身的新事物,必然越来越受到媒体的关注,保险公司应多管齐下,全面规划,构建和谐的媒体关系。
Insurance industry is a new industry with concentrated risks and contradictory forces. It also has a wide range of characteristics of people’s livelihood. With both of these characteristics, the insurance industry is bound to receive more and more media attention. Insurance companies should make comprehensive plans in a multi-pronged approach , Build a harmonious media relations.