“社会责任”在许多企业眼里是一个虚词,然而就是这个虚词在一定时期成为决定企业生死存亡的“实词”。“双汇事件”作为近期的一个重大新闻,因为关系老百姓的“饭碗”而广受关注。一个红极一时的食品企业一夜之间成为众矢之的,双汇集团在其向肉食中第一次添加瘦肉精之时,企业的 “Social Responsibility ” is a function word in the eyes of many enterprises. However, this function word has become a “real word” that determines the survival of a company for a certain period of time. Shuanghui Incident “as a recent major news, because of the relationship between ordinary people’s” rice bowl "and widespread concern. A smash hit food companies overnight become the target of public criticism, Shineway Group in its first addition to the meat of lean meat when the enterprise