当公众新闻人物对社会行动产生影响时,如何运用合理的传播手段化解危机事件,改善他们同组织和公众间的关系,成为了值得关注和探讨的话题。社会公众新闻人物接触媒体最频繁最受关注,媒介素养教育应从如何理性地面对媒体开始。 When public news people have an impact on social action, how to use reasonable means of communication to defuse the crisis and improve their relations with the organization and the public has become a topic worthy of attention and discussion. Social media exposure of the most frequent contact with the media most attention, media literacy education should be how to face the media from the beginning.