手绘动画是动画片制作当中历史最为悠久的表现形式之一,长久以来,手绘动画以其独特的制作手法和情感渲染力为动画产业的发展和动画艺术的表现等领域添上了浓墨重彩的一笔。随着近年来互联网时代的来临,电脑信息技术的发展,广大人民群众的审美观、价值观和以往有了较大的不同,面对如今形式多样的媒体表现形态和娱乐方式,传统的手绘动画受到了一定的冲击。本文就在新媒体时代影响下手绘动画的表现形式、风格及发展意义等内容来多方面阐述和分析手绘动画的艺术表现个性化的趋势。 Hand-drawn animation is one of the oldest manifestations in animation production. For a long time, hand-drawn animation has long been used to highlight the development of the animation industry and the performance of animation art with its unique production techniques and emotional rendering power. With the advent of the Internet age in recent years, with the development of computer information technology, the aesthetic standards and values ​​of the broad masses of the people have been greatly different from those in the past. In the face of today’s diverse forms of media expression and entertainment, the traditional hand-drawn animation is affected A certain impact. This article expounds and analyzes the tendency of individualized performance of hand-drawn animation in many aspects such as the manifestation, style and development significance of hand-drawn animation influenced by the new media era.