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本文对新媒体概念和特点进行了简要介绍,从新媒体信息内容、传播模式等方面对新媒体在大学生思想政治教育中的影响进行了分析,最后探讨了新媒体环境下大学生思想政治教育载体创新的具体策略,期望本文的研究能够对促进大学生思想政治教育发展有所帮助。
This article briefly introduces the concept and characteristics of new media, analyzes the influence of new media on college students ’ideological and political education from the aspects of new media information content and modes of communication, and finally discusses the innovation of college students’ ideological and political education carriers in new media environment Specific strategies, expectations of this study can promote the development of college students’ ideological and political education.