为了真正发挥舆论的积极作用,维护党和国家的利益和社会秩序,党和政府需要对舆论进行调控,使舆论导向朝着进步、正确的方向发展,以促进社会的稳定和良性发展。一、舆论调控的功能所谓舆论调控就是国家以各种形式,有目的地对舆论进行干预,使其能朝着有利于本阶级意志的方向发展,并使舆论发挥积极的作用。舆论调控是使舆论发挥正功能,防止负功能的条件。舆论的基本功能可概括为反映、监督、参与、调节、宣传等,这五大基本功能的发挥,在一定条件下,可能是积极的正功 In order to give full play to the positive role played by the media and safeguard the interests and social order of the party and the state, the party and the government need to regulate and control the media so that the media will be oriented in a progressive and correct direction so as to promote social stability and sound development. First, the function of public opinion regulation and control The so-called public opinion regulation and control is the state in various forms, purposefully intervened on public opinion so that it can move in the direction conducive to the will of this class and make the media play an active role. The regulation of public opinion is the condition that enables public opinion to exert positive function and prevent negative function. The basic functions of public opinion can be summarized as reflection, supervision, participation, regulation and publicity. The fulfillment of these five basic functions under certain conditions may be positive