动画衍生产品是用仿生的艺术手法将原创动画角色的形象与产品的形态外观加以结合,通过对动画角色的造型抽象化、体态夸张化,赋予其独特的趣味。文章就动画衍生品的角色造型进行分析,以期探索动画衍生品的趣味性对提高动画知名度的重要作用。 Animation derivative product is to combine the image of the original animation character with the appearance of the product with a bionic art technique. By abstracting the style of the animation character and exaggerating the body shape, the animation derivative product gives the unique taste. The article analyzes the role modeling of animation derivatives in order to explore the important role of animation derivatives in improving animation visibility.