《中共中央国务院关于深化文化体制改革的若干意见》明确提出,支持中小型文化单位向“专、精、特、新”方向发展,形成富有活力的优势产业群。也就是说,中小出版社比以往更需要作出战略选择。长尾理论告诉我们,任何小众市场都具有可开拓的空间。中小出版社若能找准定位,坚持特色 The Opinions of the CPC Central Committee and the State Council on Deepening the Reform of the Cultural System clearly put forward the view that small and medium-sized cultural units should be supported to develop in the direction of “specialization, specialization, specialization and newness” and form a dynamic and advantageous industrial cluster. In other words, small and medium publishers need to make more strategic choices than ever before. Long tail theory tells us that any niche market has open space. Small and medium publishing house if pinpoint positioning, adhere to the characteristics