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由四川省广告协会电视委员会主办的首届全国 SCTV 广告知识大奖赛自今年初开始举行。这次比赛的目的是引导电视观众形成对广告的正确认识,普及广告的知识、提高消费者对广告的鉴赏水平。活动采取每天在四川卫视的黄金时段向全国观众播出一道广告知识题以及正确答案,观众自由答题,每月在答题正确的观众中抽出5个奖金为5000元的大奖,每月的最后一周在中国广告协会学术部的指导推荐下,组织两所全国优秀大学广告专业的学生进行现场决赛,决出冠军。这种形式的广告竞赛目前尚属全国首创,两个月来,已经吸引了全国除个别省份以外的120余万名观众的参与,并已有两名观众获得月末大奖——家庭轿车。
The first National SCTV Advertising Knowledge Grand Prix sponsored by the Sichuan Provincial Advertising Association Television Committee has been held since early this year. The purpose of this competition is to guide the television audience to form a correct understanding of the advertisements, popularize the knowledge of advertisements and enhance consumers’ appreciation of advertisements. Activities to take every day in the prime time of Sichuan Satellite TV broadcast to the audience a knowledge of advertising questions and the correct answer, the audience free answer, a month in the correct answer the audience out of five prize of 5,000 yuan for the prize, the last week of each month in the Under the guidance and recommendation of the Academic Department of China Advertising Association, students from two major national advertising major organizations were invited to conduct on-the-spot finals and win the championship. This form of advertising competition is currently a national initiative and has attracted over 1.2 million viewers across the country in just two months, with two spectators receiving the end-of-month prize, the Family Sedan.