在市场经济条件下,市场是企业赖以生存的基本条件,企业失去了市场也就失去了生存的空间,因此,市场战略是企业经营战略的最重要组成部分。市场战略包括目标市场战略、市场开发战略和市场营销组合战略。其中目标市场战略是不容忽视的。目标市场的确定及市场细分化所谓目标市场,就是企业产品或劳务为之服务 Under the condition of market economy, the market is the basic condition for the enterprise to survive. When the enterprise loses the market, it loses the space to survive. Therefore, the market strategy is the most important part of the business strategy. Market strategy includes target market strategy, market development strategy and marketing strategy. One target market strategy can not be ignored. Determination of the target market and market segmentation The so-called target market, is the company’s products or services for which services