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居民在生活中常常用阶梯电价的方式来调控电量,而且这种方式在日常生活中使用较多。现在也有很多学者开始研究阶梯电价,希望通过研究知道该方式对营销管理产生的影响。从电力企业的角度上说,这种研究是有实用性的。本文主要探讨了与电价有关的信息,还有现行的电价与阶梯电价中存在的差别,并为电力企业的营销管理提出几点建议。
Residents in the lifestyles are often used to regulate the way electricity price, and this approach is used more in everyday life. Now many scholars have begun to study the price ladder, hoping to know through the study of the way the impact of marketing management. From the power company’s point of view, this study is practical. This article mainly discusses the information related to the electricity price, as well as the differences between the current electricity price and the electricity price ladder, and puts forward some suggestions for the power enterprise’s marketing management.