论文部分内容阅读
新闻话题:在市场竞争中,发现对手的弱点可以打败对手,但是,发现对手的优点却可以同时让自己变得更强大。因此,面对自己的竞争对手时,需要的不是敌视,而是冷静客观,不仅要考虑对手的弱点,同时更要发现其优点。美的集团就是一个善于发现对手优点、并且学习对手优点的公司。他们制定的经营计划中有这样一项:产品品质向“格力”学习,综合服务向“海尔”学习,控制成本向“格兰仕”学习。这些曾经都是实力超过美的的强大竞争对手,美的则不仅思考如何战胜对手,更在思考如何学习对手。同对手对抗与向对手学习,两种不同的竞争思路,产生的结果是截然不同的。
News topic: In the market competition, found the opponent’s weakness can defeat the opponent, but found that the advantages of opponents can at the same time make yourself stronger. Therefore, it is not hostility but confrontation with the face of one’s own rivals. It is calm and objective, not only considering the weakness of the opponent, but also discovering its merits. Midea Group is a company that excels at identifying the advantages of an adversary and learning about the advantages of an adversary. They set out in the business plan is such a: product quality to “Gree ” learning, integrated services to “Haier ” learning, control costs “Galanz ” learning. These were powerful competitors who used to surpass the United States in strength, and the United States not only wondered how to defeat their opponents but also wondered how to learn from their opponents. Confrontation with opponents and learning from opponents, two different competitive ideas, the result is very different.