贴近实际、贴近生活、贴近群众,是办好报纸的一个重要指导原则,同时也是报纸上专版专栏突出指导性、增强针对性、强化可读性、扩大吸引力的根本途径。因为报纸上专版专栏固定性、专业性和娱乐性的特点比较鲜明,这些特点不但为在专版专栏上直接实现“三贴近”原则提供了有利条件,而且实现“三贴近”原则也为提高专版专栏的宣传质量提供了操作性强的“抓手”。 Being close to reality, living close to the people and being close to the masses are an important guiding principle for running the newspaper well. It is also the fundamental way for the special page columns in the newspapers to give prominence to guidance, enhance pertinency, enhance readability and increase attraction. Because the specialization and entertaining features of the special edition columns in the newspapers are quite distinctive, these characteristics not only provide favorable conditions for the direct realization of the principle of “three closerness” in the special column but also realize the principle of “three closerness” Special column of the quality of publicity provides a strong operational “hand.”