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全行业点评据CTR媒介智讯广告监测数据显示,2012年11月电视广告刊例总花费同比继续保持增长态势,增幅为9.6%,高于10月的6%,但环比下降趋势依旧,为4.3%,基本与10月数据持平;省级卫视同比维持较快增长趋势,走势好于电视整体,大幅增长22%,但环比降幅高于总体水平,为5.8%,为各级频道之最。与10月份相比,省级卫视广告投放TOP10行业中邮电通讯取代商业及服务性行业进榜,排在第九位。
Industry-wide commentary According to CTR Media Intelligence advertising monitoring data show that in November 2012 the total cost of television advertising cases continued to grow year on year increase of 9.6%, higher than 6% in October, but the chain continued the downward trend was 4.3 %, Basically flat with the October data; provincial satellite TV maintained a relatively fast growth trend year on year, the trend is better than the TV overall, a substantial increase of 22%, but the chain decline was higher than the overall level of 5.8% for the most channels at all levels. Compared with October, provincial-level TV commercials put TOP10 in the post office instead of the commercial and service industries, ranking the 9th.