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近几年,在传统的频道频率业务以外,选择一项优势业务上市的广电传媒机构越来越多。这其中尽管有国家文化发展大繁荣的政策推动作用,更重要的是中国广电传媒终于开始进行大刀阔斧的变革,走向产业化、资本化的经营,终于能够突破原先的桎梏,有了进一步探索自身发展的勇气和自信。无论是何种企业,上市都是为了谋求更高、更长和更远的发展。中国的广电行业也应该有属于自身的大规模发展,而不仅仅止于广告经营这一单一的业务。
In recent years, in addition to the traditional channel frequency service, more and more radio and television media agencies have been selected to list a dominant business. In spite of the policy promotion function of national cultural development and prosperity, what is more important is that the media of China’s radio and television have finally begun to make drastic changes. Moving towards industrialization and capitalization can finally break through the old shackles and further explore its own development Courage and self-confidence. No matter what kind of business, the market is to seek higher, longer and further development. China’s broadcasting industry should also have its own large-scale development, not just advertising in this single business.