奥格威广告“神灯”魔力源泉之五:我惯于应用别人智慧的成果。我1994年秋,曾因一家食品集团的邀请一起去参加在郑州召开的全国糖酒秋季交易会,被那些天上飞的、地上走的各式各样的广告手段弄得眼花缭乱。有广告气球、广告气艇,更有趣的还有一架小飞机,像蜜蜂嗡嗡叫着,拖着一条广告标语在上空盘旋。不停的锣鼓声、铜管乐声.此起彼伏。一队队摩托车插着某果茶的广告旗来回穿梭。东风卡车载着巨大的酒瓶招摇过市。甚至有 Ogilvy’s advertisement “The magic lamp” The source of magic: I am accustomed to the results of the application of other people’s wisdom. In the autumn of 1994, I was invited by a food group to participate in the national sugar and alcohol trade fair held in Zhengzhou. I was dazzled by the variety of advertising methods that fly in the sky and go on the ground. There are advertising balloons, advertising gas boats, and even more interesting is a small aircraft, like a bee buzzing, dragging an ad slogan hovering in the sky. Non-stop drums, brass sounds. One after another. A team of motorcycles has a flag ad of some fruit tea shuttled back and forth. The Dongfeng truck swam through the city with a huge bottle of wine. Even have