企业的资产可以分为有形资产和无形资产两大类。有形资产包括建筑设施、土地、设备、其它生产资料和资金等,无形资产则包括企业产品的品牌商标、商誉、企业形象、管理的思想和经验、技术能力、企业的营销网络和社会关系网络、企业的内在潜力、企业文化等。总的说来,无形资产不是直接地 Enterprise assets can be divided into two categories of tangible assets and intangible assets. Tangible assets include construction facilities, land, equipment, other means of production and capital. Intangible assets include brand trademarks, goodwill, corporate image, management thinking and experience, technical capabilities, corporate marketing networks and social networks , The inherent potential of the enterprise, corporate culture and so on. In general, intangible assets are not directly