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综合来看,中国广告市场有着回暖的势头,并有较好的可持续性。这回暖的势头主要受益于宏观经济层面上经济的基本好转,从今年4月份出口、股市、消费三大经济指标的明显上升,尤其是出口,在去年全球需求急剧萎缩的严重影响下,今年3至5月连续三个月的环比增长;以及消费在4月后所保持的健康增长态势,为广告市场注入了活力,同时也传达出了经济复苏的信号。
On the whole, the advertising market in China has shown a good momentum of recovery and has good sustainability. This rebounding trend mainly benefited from the fundamental economic improvement at the macroeconomic level. From the obvious rise in the three major economic indicators of exports, stock markets and consumption in April this year, and in particular, exports, under the grave impact of the drastic contraction in global demand last year, this year 3 To a three-month sequential increase in May; and the healthy growth of consumption maintained after April added vitality to the advertising market and at the same time conveyed the signal of economic recovery.