新媒体艺术借助虚拟沉浸技术,时基介质,交互网络等动态媒介正逐步形成一个庞大的数字内容(Digital Contents)产业链,媒介技术是关联其价值链、企业链与供需链的主体线索,媒介文化输出是它的策略重点。相较于传统媒介在促进创意产出,优控生产成本,循环再生利用,降低能源消耗等方面,新媒体艺术更凸显其智力资源作为重组社会经济结构的核心力量。 New media art is gradually forming a huge digital content industry chain with the help of virtual immersion technology, time-based media and interactive network. Media technologies are the main clues linking the value chain, the enterprise chain and the supply chain. Cultural output is its strategic focus. Compared with the traditional media in promoting creative output, production control and recycling costs, recycling and reducing energy consumption, etc., the new media art more highlights its intellectual resources as the core force of restructuring the social and economic structure.