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投资者关系管理是指企业(主要是指上市公司)运用财务金融和市场营销的原理,与其投资者或潜在投资者(以股东为主,也包括投资中介和财务分析专家等)加强信息沟通和协调,促使投资者加深对企业的了解和认同,从而达到引导理性投资和提高投资效率,实现企业价值最大化的一项战略性管理工作。投资者关系管理在西方资本市场的发展已有30多年的历史,为上市公司吸引投资、稳定股价、树立良好市场形象、实现企业价值最大化做出
Investor relationship management refers to the principle that enterprises (mainly listed companies) use financial finance and marketing to strengthen information communication with their investors or potential investors (mainly shareholders, investment intermediaries and financial analysts) Coordination, prompting investors to deepen the understanding and identity of enterprises so as to achieve a strategic management of guiding rational investment and improving investment efficiency and maximizing the value of the enterprise. Investor relationship management has been in the development of western capital markets for more than 30 years, attracting listed companies to invest, stabilizing stock prices, establishing a good market image and maximizing corporate value