近年来,新兴市场中崇尚名牌的青年消费者愈来愈多,而欧美市场则呈相反的趋势,称霸多年的名牌商品正在退位,所谓「名牌忠诚度」观念已逐渐退色。消费者明显偏好价格比名牌低50%左右的次级品,包括几乎不具知名度的商品品牌。美国传媒指出,本世纪只要失业率上扬,次级品的销售量必然水涨船高。受到经济不景气的冲击,美国低收入户自然要依赖大减价、打折扣来度日。近5年来,次级品在美国超级市 In recent years, there have been more and more young consumers advocating brand names in emerging markets, while the European and American markets have shown the opposite trend. Brand names that have dominated for many years are retreating, and the concept of “brand loyalty” has gradually faded. Consumers clearly prefer substandard products whose prices are about 50% lower than brand names, including brands with little visibility. U.S. media pointed out that as long as the unemployment rate rises this century, sales of substandard goods will inevitably rise. Affected by the economic downturn, low-income Americans naturally rely on price reductions and discounts to spend their days. In the past five years, substandard products have been in the United States Super City.