相对大张旗鼓和沸沸扬扬的消费市场营销,商务营销这个名词对大多数企业来讲,都是一个非常陌生的概念,理论上商务营销的定义是,向商务市场的客户提供商品和服务的所有营销活动,这些客户的需求是为生产和提供其他产品和服务而产生的,也就是“为卖而买”而形成的需求,主要包括原材料、生产设备、附属设备、零配件、半成品和消耗品等生产资料,所以许多人也将这 Relatively high-profile and hubbling consumer marketing, the term business marketing for most businesses are concerned, is a very strange concept, in theory, business marketing is defined as the business market to provide customers with goods and services for all marketing activities, The needs of these customers arise from the production and supply of other goods and services, namely the demand for “buying and selling”, which includes the means of production of raw materials, production equipment, ancillary equipment, spare parts, semi-finished products and consumables , So many people will do this too