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公益海报作为相对普及的平面设计门类,一直为人们所探讨和研究。公益海报的设计创作对于平面设计学科更是一个至关重要的研究课题。很多设计大师把招贴海报比喻为平面设计中的皇冠,而公益招贴更是皇冠上璀璨夺目的宝石。公益招贴设计不仅是艺术形式与设计功能完美结合的综合体,也是人们生存痕迹与意愿诉求的视觉凝聚。对它背后明确的主题诉求和深刻的社会责任进行深刻的解读与分析,使设计师理性思维与平面空间布局实现创造性组合。
Public posters, as a relatively popular graphic design category, have been explored and studied by people. The design and creation of public service posters is also a crucial research topic for graphic design disciplines. Many design masters posters plaques compared to the graphic design crown, and public welfare poster is the crown on the bright gems. Public welfare poster design is not only the perfect combination of art form and design function, but also the visual cohesion of the people’s life traces and wishes. It clearly interprets the theme and deep social responsibility behind it and carries out profound analysis and interpretation so that the rational thinking of designers can be creatively combined with the layout of the plane space.