依据对现状的研究,目前品牌微博的运营状况可分为五种现状,分别是“盲目型”“传统型”“内容型”“互动型”和“内容—互动—策略整合型”。就现状而言,“盲目型”“传统型”和“内容型”占据大多数,“互动型”和“策略型”是能够取得多数博友的关注,喜欢和长期关注的。“盲目型”的品牌微博运营状况大多有“开了不管”和“僵尸粉”的现象。观察一下这一类型的品牌微博,可以很明显地看出,粉丝数和单篇转发数是不成比例的,十几万粉丝,只有3或者4次的单篇转发数,这种情况可能有两 According to the research on the status quo, the current operating conditions of the brand microblog can be divided into five kinds of status quo: “blind type”, “traditional type”, “content type”, “interactive type” and “ - Interactive - Strategy Integration ”. As far as the status quo, “Blind ” “Legacy ” and “Content ” dominate, “Interaction ” and “Strategy ” are able to get most bloggers attention, Like and long-term concern. “Blind type ” most of the brand microblogging operating conditions “open no matter ” and “zombie powder ” phenomenon. Observe this type of brand microblogging, it is clear that the number of fans and single forwarding is disproportionate, hundreds of thousands of fans, only 3 or 4 times the number of single forwarding, this situation may have Two