公交车载移动电视的出现,改变了人们收听收视和获取信息的习惯,发展速度很快,但存在的问题也较多。受众对公交车载电视不满的原因主要是其节目内容和收视环境不能满足受众多方面的需求。作为在公共场合播放的媒体,公交车载电视面对多层次的社会群体,肩负着重要的社会责任,不能放任自流。 The emergence of bus-mounted mobile TV has changed people’s habit of listening to and receiving information. The development speed is very fast, but there are still many problems. The audience dissatisfied with the main reason for bus TV is its program content and viewing environment can not meet the needs of many. As a medium to be broadcast in public places, bus-mounted TV faces many levels of social groups and shoulders important social responsibilities and can not let its own way.