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旅游宣传不仅有利于推动中国经济发展,而且传播了中国文化,为树立中国国际形象,增强中国国际影响力起着积极作用。本文从对汉英旅游宣传文本写作风格入手,分析两种旅游宣传文本的写作风格差异,针对写作风格差异探讨汉语旅游宣传文本英译的翻译策略。
Tourism promotion not only helps to promote China’s economic development, but also spreads Chinese culture, playing an active role in setting China’s international image and enhancing China’s international influence. This article begins with the writing style of Chinese-English tourism promotional texts, analyzes the differences in the writing style of the two kinds of tourism promotional texts, and discusses the translation strategies of the Chinese-English tourism promotional texts in light of differences in writing styles.