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塑造具有中国特色的企业形象,应注意处理好以下几方面的关系。①理论设计与实际操作的关系。企业形象的理论设计是一项综合性的系统工程,涉及内容非常广泛。
To create a corporate image with Chinese characteristics, attention should be paid to handling the following relationships. 1 The relationship between theoretical design and actual operation. The theoretical design of corporate image is a comprehensive system engineering and involves a very wide range of content.