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在网络技术飞速发展的今天,以电子商务为基础运作方式的线上服装品牌近两年发展风生水起,如此迅猛的发展势头使其成为整个服装行业不可忽视的组成部分。因其发展较传统服装品牌晚,相关设计生产标准尤其是绿色服装理念的体现相对欠缺。文章从绿色服装设计理念和中国绿色服装发展现状出发,通过对服装造型的简约、服装材料的环保、服装生产的优化及服装包装的精简方面结合相关线上服装品牌案例做一系列导向分析,以期对线上服装品牌的可持续发展起到一定的借鉴作用。
In today’s rapid development of network technology, online clothing brand based on e-commerce mode of operation has developed rapidly in recent two years. Such rapid development has made it an indispensable part of the entire apparel industry. Due to its development than the traditional clothing brand late, the relevant design and production standards, especially the concept of green clothing is relatively lacking. Based on the concept of green garment design and the development of green garment in China, the article makes a series of orientation analyzes on the aspects of online garment brand through the simplicity of garment styling, the environmental protection of garment materials, the optimization of garment production and the streamlining of garment packaging. On the online clothing brand sustainable development has played a certain reference.