民营企业文化建设存在的不足 1缺乏自觉的市场意识和经营理念,追求利润最大化。民营企业文化必须牢牢树立市场意识,自觉地以为消费者和社会创造价值作为基本的经营观念,摒弃“追求利润最大化”作为企业经营的唯一目标落后文化,代之把企业的目标定位在企业利益、消费者利益和 The lack of private enterprise culture construction 1 lack of conscious market awareness and business philosophy, the pursuit of profit maximization. Private enterprise culture must firmly establish market awareness, consciously think that consumers and society create value as a basic business concept, abandon “profit pursuit maximization ” as the only goal of business management, backward culture, and instead target the company’s goals. In corporate interests, consumer interests, and