广播电视事业的飞速发展为应用型本科院校的广播电视编导专业带来生机与希望,但同时也带来压力和危机。市场对传媒人才的需求状况与对专业人才的要求决定了本专业教育的目标与教学方式,理论与实践都是本专业人才的基础,缺一不可,而现代化的WORKSHOP工作室教学与校企合作的产学研模式,也被引进专业教学中,经过初步的探索与尝试,取得了初步的成效。 The rapid development of radio and television industry has brought vitality and hope to the radio and television director specialty of applied undergraduate colleges, but it also brings pressure and crisis. The market demand for media professionals and the requirements of professionals determine the goals and teaching methods of the professional education, both theory and practice are the basis of the professionals, both indispensable, and modern WORKSHOP studio teaching and school-enterprise cooperation The production and research model, has also been the introduction of professional teaching, after a preliminary exploration and attempt, and achieved initial results.